There is a saying goes, "changes is the only constant in life".
It justifies, not only every single area in life rightly, but also the world of document design. Improvement in technologies and society has draw upon a drastic changes on document design practice. As a result, Schriver (1997) draws this conclusion "increasingly, both writers and designers were expected to create both words and pictures—to integrate the visual and the verbal, whether using print, video, or multimedia". She further strengthens her argument by stating "today's(document design) must be flexible enough to cross the disciplinary gulch between writing and design".
Here is a newspaper page at the 1960s...
In the olden days, the newspaper is densely printed as above.
Kress (2003) stated that without image, we look at composition chronologically only. It involves time and sequence (Walsh, 2004). It is directed, audience are guided to read the composition. The disadvantage of this composition is that it is very dry.
Over the years, newspaper has evolved...
.
.
.
.
.
.
It is colorful, eye-catching, and attractive!
Document design should cater to the needs of the audience, because that is why documents are created, for communication purpose. Therefore, document design has evolved, from the blant-text linear document, to a dynamic narrative multimodal text catering to audience's needs. (Oakley, 2005 p.309)
Other than that, a good document consists of not only images, text, and layout such as saliance, framing and informing value as well. (Kress & Van Leeuwen, 2006) To communicate better with audience.
In my individual presentation, I have included images as below:
Putnis and Petelin (1996) state that readers remember not what writers tell them, but what they tell themselves. It is then, important to make sure that every single details of a document are taken care of, so that communication will take place effectively.
In the slide above, the title of the article are eye-catching as they are bold, and red in colour, making emphasis on the importance of the article.
The group presentation slides (as above) however, is more text-heavy.
It thus, reduce the attention of the audience, as it is not so interesting as compared to the slides with images.
In short, a good document design should be one that can pass on the information (communicate) effectively. Therefore, care should be taken when one is designing a document, bearing in mind of the forms that would bring forth meaning and guidance to the one reading it.
References:
Document design should cater to the needs of the audience, because that is why documents are created, for communication purpose. Therefore, document design has evolved, from the blant-text linear document, to a dynamic narrative multimodal text catering to audience's needs. (Oakley, 2005 p.309)
Other than that, a good document consists of not only images, text, and layout such as saliance, framing and informing value as well. (Kress & Van Leeuwen, 2006) To communicate better with audience.
In my individual presentation, I have included images as below:
Putnis and Petelin (1996) state that readers remember not what writers tell them, but what they tell themselves. It is then, important to make sure that every single details of a document are taken care of, so that communication will take place effectively.
In the slide above, the title of the article are eye-catching as they are bold, and red in colour, making emphasis on the importance of the article.
The group presentation slides (as above) however, is more text-heavy.
It thus, reduce the attention of the audience, as it is not so interesting as compared to the slides with images.
In short, a good document design should be one that can pass on the information (communicate) effectively. Therefore, care should be taken when one is designing a document, bearing in mind of the forms that would bring forth meaning and guidance to the one reading it.
References:
- Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 6: The meaning of composition
- Oakley, Todd 2005, ‘Implied narratives in medical practice,’ in Language & Literature, vol. 14, no. 3, p.295-310. (UNISA electronic library)
- Putnis, P, Petelin, R 1996, Professional Communication: principles and applications, prentice hall, Sydney.
- Schriver, K.A. 1997, Chapter 6: Dynamics in document design, in How prose & graphics interact –making words and pictures work together p.407-430
- Shciver, K.A. 1997, Chapter 6: The interplay of words and pictures in Dynamics in document design: creating texts for readers, p. 361-441, at
- Walsh, M. 2006, ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol.29, no.1, p.24-37. (UNISA electronic library)
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